PUR Cosmetics 100 FOUNDATION SHADES?! I'm Confusion Luv | Jackie Aina

  • Publicado el 19 may 2019
  • What happens when PUR Cosmetics creates a foundation shade range of 100 SHADES?! Will it be gimmicky? Will it be a flop? Let's talk about it!
    P R O D U C T S M E N T I O N E D:
    PUR 4 in 1 Love Your Selfie Foundation bit.ly/2HDnvL9
    Alissa Ashley x MAC Lipstick bit.ly/2VOGPPt
    C O L L A B S
    Too Faced Born This Way Foundation (my shade is Chai) www.toofaced.com/jackie

    C O N N E C T W I T H M E:
    instagram: @jackieaina
    snapchat: jackieaina
    facebook: Jackie Aina
    twitter: @jackieaina

    B U S I N E S S:
    For business inquiries please contact jackie@rare.global

    *Some affiliate links are used, which means I may receive a commission should you decide to click that link and make a purchase. My content is 100% not influenced by brands, PR products received, usage of affiliate links, or brand partnerships.

    Changing the standard of beauty, one tutorial at a time :)
    Phil 4:13
  • Consejos y estiloConsejos y estilo

Comentarios • 2 327

  • Jackie Aina
    Jackie Aina  Hace un mes +4297

    PEEPUL - before commenting about my feedback, PLEAZ watch the video IN FULL. I beg, seriously.
    We saw what happened the last time a beauty brand tried to stunt on us with 60 shades (and how much of a flop that was) OF COURSE people are going to be skeptical of 100 shades! A lot of shades does not mean they are all QUALITY and wearable!!!!

    • onlooker4564
      onlooker4564 Hace un mes

      That thing of you chanting your own name....weird....

    • Grace Riccini
      Grace Riccini Hace un mes


  • DejaAdor
    DejaAdor Hace 2 días

    Hey Jackie you should show the foundation on your sisters!

  • Nataya Prater
    Nataya Prater Hace 3 días

    Question, what do you do with all the products you don’t use?

  • Mitchell Tatum
    Mitchell Tatum Hace 3 días

    10 shades: a disgrace
    100 shades: gimmicky
    FFS the brand is trying. We should be glad that it’s a step in the right direction rather than calling it gimmicky.

  • Maggie E
    Maggie E Hace 3 días

    As s makeup artist it is SO ANNOYING to have to mix a foundation for every client beyond a medium complexion. Besides the lack of variety in shades, the undertones are sometimes totally off. Look, I’ll do anything for my clients but it upsets me that I can’t just hand a foundation over to them like i can with lighter clients.

  • Maggie E
    Maggie E Hace 3 días

    I subscribed within 2 minutes of watching this. I kinda love you 😍

  • rio
    rio Hace 3 días

    Alight stupid comment but ive never seen a girl with deep skin with skin problems??

  • really regular
    really regular Hace 3 días

    The longer I stare your bare face, the more beautiful you become.

  • Mia Thode
    Mia Thode Hace 4 días

    what brush does she use to blend the foundation in?

  • Angie Kistil
    Angie Kistil Hace 5 días

    100 shades?......we are really need that number of shades?

  • candy knight
    candy knight Hace 6 días

    Thank you for clarifying about swatching shades on different skin tones.

  • Dominic's Way
    Dominic's Way Hace 6 días

    They went “100” % the way
    Get it
    100 % and 100 shades

  • solis
    solis Hace 7 días

    I love you Jackie. Period. All bad mind & bad attitude kiss her feet. Team Aunt Jackie.

  • jayla bryant
    jayla bryant Hace 8 días +1

    And that’s exactly what I did. Watched another video 🤣

  • Blu Blaq
    Blu Blaq Hace 9 días

    You are teaching me soooooo much about makeup. ❤

  • Ivy Aiken
    Ivy Aiken Hace 9 días

    it kind of upsets me seeing the jump in shade between the tan and dark. like it is kind of extreme. even tho this is quite good with the diversity the entire makeup community needs to step it up. there are a bunch of slightly different and varying shades in the light but in the dark all the shades are very different and there are definitely shades missing in between. it’s really upsetting because i’m someone who is quite fair but i’m just seeing the favouritism and how unbalanced it is. very disappointing with the entire community with how this is really good but still there is so much improvement that is needed

  • artemisia trifone
    artemisia trifone Hace 9 días +2

    honestly everyone gave this foundation an Amazing review, i think the beauty comunity is sleeping on this!!

  • Joy Yi
    Joy Yi Hace 10 días +1

    I don’t think that 100 shades is gimmicky some of us haven’t ever found a perfect shade

  • Skye bouwkamp
    Skye bouwkamp Hace 11 días

    People say there’s not enough shades and then they say there’s too many shades. No one will ever gonna be happy with what brands do.

    • Ashley
      Ashley Hace 7 días

      People were happy with Fenty and their foundation range.

    • Jackie Aina
      Jackie Aina  Hace 10 días +4

      people don’t watch THE FULL VIDEO before commenting and it shows.
      those of us who are used to being left out are allowed to be skeptical.

  • Mollie Schonberger
    Mollie Schonberger Hace 13 días

    for those of us ordering online, they have an EXTREMELY extensive shade matcher on their website. I tried it out with several of my foundations and got the same result every time! Way to go, Pur!!

  • doorframepush
    doorframepush Hace 13 días

    Teint Idole is over-rated imho. I used to use it, the coverage sucks.

  • Charity Smith
    Charity Smith Hace 15 días

    Pls do a video with the fam!

  • McKenzie Jones
    McKenzie Jones Hace 15 días

    If you think about every race has their own definition of what is dark for them so it makes sense that their are some colors in the dark category that aren’t dark to you, but they may be dark to people in other cultures who’s used to lighter skin. Does that make sense ?

    • Jackie Aina
      Jackie Aina  Hace 15 días

      that once again ignores specific demographics of people who ACTUALLY are dark. For example there are some Asian cultures who are just as dark as black people are. If we continuously allow what is the “majority” (white) to set the standard a lot of us will continuously be left out.

  • Ana Allen
    Ana Allen Hace 16 días

    wait.. thats it... out of 100 shades thats the darkest? DISPICABLE JACKIE. snd @PURcosmetics 100 fuckin shades means nothing if theres barely any dark shades. white society strikes again competing w each other n not caring b the consumer. ITS NOT AB HOW MANY SHADES U HAVE IN TOTAL ITS AB HOW MANY DARK SHADES THEIR. like jackie said this is a gimmick

  • Super Kay
    Super Kay Hace 16 días

    Jackie...did you just hit the whoa? Lmao

  • A Isse
    A Isse Hace 17 días

    Thank you for the review. I decided to make a purchase based on your review and used your swatches to pick a shade. The foundation is so great but the brush is just okay. I have been wearing the foundation for 2 weeks and I've been getting so many compliments. When I ask people if they know you everyone is like "of course". I have connected with so many people who also follow you. Thank you Jackie for the swatches and for your honest review. Love from Canada! 💕

  • Victoria Stone
    Victoria Stone Hace 17 días

    I love you!

  • Fermin Ortiz Jr
    Fermin Ortiz Jr Hace 17 días

    1,000 shades next

  • Jamie Hargrove
    Jamie Hargrove Hace 18 días

    Where would you suggest going to get a foundation shade match that would have access to a range of good products.

  • Jamie Hargrove
    Jamie Hargrove Hace 18 días

    The mind your childcare comment hit me hard lol

  • LB Lipney-Burger
    LB Lipney-Burger Hace 18 días

    Jaaaaackie WHAT foundation brush is that? Dang I want to try it

  • Oblong Polka Dots
    Oblong Polka Dots Hace 18 días

    Thank you Jackie for remaining focused and bringing the people what they came for: an honest makeup review. We appreciate the time, effort and insight you put into this review. Keep it up!

  • ren oops
    ren oops Hace 19 días

    Your so pretty and funny it not fair you don't even need make up

  • Trice Tyme
    Trice Tyme Hace 20 días


  • The Fallen Star
    The Fallen Star Hace 20 días +5

    “Yes my thumbnail is missing”.
    *I deadass thought she meant the video thumbnail*

  • A Jar of Jam
    A Jar of Jam Hace 20 días +1

    This was such a thorough review. Thank you!

  • The Fallen Star
    The Fallen Star Hace 20 días

    Sis send me my shade!!!!

  • ahgase kayla
    ahgase kayla Hace 20 días +1

    thanks for such an in depth review! you look amazing

  • nehv78 Sm
    nehv78 Sm Hace 20 días

    Your makeup looks good.

  • z a myers
    z a myers Hace 20 días

    I might need to go buy that

  • Lexi Hamm
    Lexi Hamm Hace 21 un día

    only you could complain that 100 shades doesn't fit your standards of the categories... like girl chill you're far from the darkest shade available and there are a variety of undertones... girl you reaching

    • Jackie Aina
      Jackie Aina  Hace 20 días +3

      if you don’t have dark skin and you watch my videos you do not get to boss me around about what criticisms are unnecessary. women like me have been excluded from the industry for decades. sit this one out. not everything has to appeal to you, Lexi.

    • Jackie Aina
      Jackie Aina  Hace 20 días +3

      I don’t know how you skipped over the part where I actually pointed out the shades are actually diverse and run very dark. how are YOU, someone 10 shades lighter than me, going to tell me, who is actually of dark skin, what I should consider dark enough? who are you in general? because a lot of you think tan is dark and this is why it’s important to have dark skinned black women in the forefront to share THEIR perspectives on what is considered dark enough and what isn’t.

    • Lexi Hamm
      Lexi Hamm Hace 21 un día

      @Jackie Aina you literally were saying that the shades in "dark" weren't dark... like dude there were still plenty to go through that would be deep enough for you and those deeper than you... it's such an unnecessary criticism

    • Jackie Aina
      Jackie Aina  Hace 21 un día +1

      what are you even talking about like did you even watch the video...

  • Gwendolyn Solanke
    Gwendolyn Solanke Hace 21 un día

    I am gonna try this......just because you said I should be able to find my shade and its light weight.

  • Mack Doesn’t
    Mack Doesn’t Hace 21 un día +1


  • Super Kay
    Super Kay Hace 21 un día +1

    Jackie did you just hit the whoa? 😂😂😂

  • Betty Bane
    Betty Bane Hace 21 un día

    I’m interested in this

  • Natty L
    Natty L Hace 22 días +4

    Jackie:yes my thumbnail is missing, mind your own business and worry about your childcare
    Me: Tass 😂😂😂😂😂 *cant breathe *

  • Books Boots and Music
    Books Boots and Music Hace 22 días

    Who else will give the entire video a thumbs up because Jackie made ONE funny comment? 🙋🙋🙋🙋😂

  • The Dodo
    The Dodo Hace 22 días

    When creating the dark category I think they should actually consult several mediums, medium deep, medium dark, dark, medium deep, deep dark etc people of color to gauge the amount of shades they need to produce then average how many categories they need cuz tbh it makes no sense sending out products and calling it diverse if you're not including half of the population that you're targeting when creating and gauging various shades. Because I know that there are many of our people out there who are so dark they have to literally contour with black eye shadow because they can't find their shade so yes it is a step but we need more. Because I am certain that the number of tones and shades of ppl of colour out there does not stop at just a few deep shades.

  • Charis Sims
    Charis Sims Hace 22 días

    Okay but when I think of olive , I think green ?? Somebody help me out 😭

  • Audriana Tony
    Audriana Tony Hace 22 días

    O fawk nooo. Where is the theme song sis!! 😂😂

  • Angie Hoyos
    Angie Hoyos Hace 22 días

    Guys i just started my youtube chanel from zero, would appreciate some love ❤️

  • IndiaJL
    IndiaJL Hace 22 días


  • Aida G
    Aida G Hace 23 días

    It feels like ester lauder double wear

  • Nadia Nanette
    Nadia Nanette Hace 23 días

    This girl is good. Lol. Jackie Jackie Jackie. Jackie Jackie

  • Mary Macfadzen
    Mary Macfadzen Hace 23 días

    It looks like that shade matches you perfectly!

  • Nikki Raynor
    Nikki Raynor Hace 23 días

    does anyone know what lashes she’s wearing? 🙏🏻

  • kilyssah
    kilyssah Hace 23 días

    Their website is helpful too with finding your shade.

  • Beatrice2 2
    Beatrice2 2 Hace 23 días

    Contacted PUR and they said Ulta decided on the number of shades they would have in the store and which ones, not PUR

  • Andrea Guerrero
    Andrea Guerrero Hace 23 días +31

    Jacki the real MVP tho, suggesting tester bundles for us to find our match in this collection! I'd buy several of those bundles.

  • Boi I think not
    Boi I think not Hace 23 días +7

    No one at all:


  • kldruh
    kldruh Hace 23 días

    AUNTY JACKIEEE could u make a video of urself fasting for 12 hours like us muslims?

  • Amoy Hong Ping
    Amoy Hong Ping Hace 23 días

    I would love to have this collection because i have no idea what is my shade or undertone. And a lot of cosmetic stores by me doesn't have a lot of variety

  • alwayzjello
    alwayzjello Hace 23 días

    Where can I buy the minis?

  • alwayzjello
    alwayzjello Hace 23 días

    I consider myself in the light to medium category in most foundations, so I was surprised to be in the tan category for this one.

  • cherrypie37
    cherrypie37 Hace 23 días

    During the summer I am about your complexion, living in Germany is interesting on finding shades. But when your African hair braider call you light in July. There are a lot of shades darker than you.

  • Sunset Gao
    Sunset Gao Hace 24 días

    She looks like she isn’t even wearing foundation! Wowowowow

  • TangledTresses95
    TangledTresses95 Hace 24 días

    I have hope that with 100 shades undertones will be easier for all of us and everyone should have that near perfect match without second guessing or having to mix or manipulate to “make it work” and they look so moisturizing and smooth 😍

  • Kennedy Montanye
    Kennedy Montanye Hace 24 días

    Pores? WHERE?!?!

  • Courtney Bracey
    Courtney Bracey Hace 24 días +53

    “No pores found...error 404” 💀. Loved this review!

  • Eva Marva
    Eva Marva Hace 24 días +10

    "100 shades of what SIS? Who is YOU shading? YOURSELF!!??" *Jackie STAPPIT 😭😭💀💀!!* Kite m' viv souple (let me live, please) 😩!!!

  • Maraviar McCoy
    Maraviar McCoy Hace 24 días

    Pretty foundation and I also have dry and oily combination skin. It's like for the dark shades it's to light and thanks for sharing your information.

  • jdeang817
    jdeang817 Hace 24 días

    I bought the pressed powder for my daughter last night, it looks amazing on her!

    SANDRA DUDLEY Hace 24 días

    Your skin looks beautiful. Even before the foundation!! Gurlllllllll. Love this video. You made me want this foundation even tho I don’t wear full coverage lol

  • Justine Deruyck
    Justine Deruyck Hace 24 días

    I wonder if the lighter shades in the categories are supposed to be possible concealor shades for the foundation shades in the category.

  • Ashley Marie
    Ashley Marie Hace 24 días

    i love that you upload so much 💙 i never get tired of hearing you & laughing at how silly you are 💙💙 love you auntie jackie 🥰

  • doombuggy123
    doombuggy123 Hace 24 días +3

    Shoooooooot, that foundation made your skin look FLAWLESS

  • AngelsHikari
    AngelsHikari Hace 25 días

    Cool heading there now!

  • Monica Williams
    Monica Williams Hace 25 días

    Jackie is the female version of Kevin Hart. She makes me laugh so hard! Love ya girl!

  • my dost
    my dost Hace 25 días

    Does... does she not realise that because something is light on her doesn't mean it's automatically light... like gurl if someone who was deeper then you put on YOUR foundation match it would look white on them.

    The shade range was bomb and FOR EVERYONE and ya'll still find a way to put down a brand that's so clearly trying...

  • Aza Briand
    Aza Briand Hace 25 días +6

    Maybe it’s just on camera but DG6 looks exactly like your skin ❤️

  • Laporsche La Belle
    Laporsche La Belle Hace 25 días

    I got so many goosebumps thinking about how much she changed the makeup world for us brown skin gals omg I’m shook

  • Catherine Martinez
    Catherine Martinez Hace 25 días

    Keep killing it I love your reviews! This is Cat I met you at the elfbeautysquad event in NYC! I hope all is well and remember how you said keep pushing with my ASL? I’m still doing that 🔥🙌🏼❤️

  • Sabrina Mitchell
    Sabrina Mitchell Hace 25 días +3

    That's a generous pump, i do love me a generous pump....
    Me too sis, me too

    • MUMT Kayla
      MUMT Kayla Hace 20 días +1

      Sabrina Mitchell girl 👏🏻 I just choked on my Reese’s puffs!

  • Gwen's World
    Gwen's World Hace 25 días

    Can you do a video about shade matching to your sisters and cousins?

  • Heather Monroe
    Heather Monroe Hace 25 días

    Jackie you look so beautiful!!

  • Isaiah Jerome
    Isaiah Jerome Hace 26 días


  • Krys_tal
    Krys_tal Hace 26 días

    Sadly the ulta's in my area do not carry the deeper shades, surprise, surprise.

  • Classy Lady
    Classy Lady Hace 26 días

    That's a pretty foundation on you girl!

  • Briante Epps
    Briante Epps Hace 26 días

    Yes!! I'm glad that this foundation worked for you and wore so beautifully. Looks like PUR really came out the gate SWINGING 🙌❤

    GRACE KALE-LEE Hace 26 días

    I don’t even wear foundation anymore, but I NEED this! It’s soooo glowy.

  • Jordan Fincher
    Jordan Fincher Hace 27 días


  • Ruru Home
    Ruru Home Hace 27 días +7

    No pores found... error 404!! 🤣🤣🤣🤣

  • Nicole Rocamora
    Nicole Rocamora Hace 27 días +3

    Ok so now I have to immediately buy the milk primer AND this foundation. Thanks Jackie

  • Alejandra Garcia
    Alejandra Garcia Hace 27 días

    Love watching you, always making me laugh!😂❤️

  • Halie Knowles
    Halie Knowles Hace 27 días

    Hey @jackieaina I think your Instagram was hacked bc for some reason I’m blocked. Would love it if you could reach out so I could continue supporting you on all your platforms❤️

  • Ashley Smith !
    Ashley Smith ! Hace 28 días +3

    OK ! So am I the only person digging this calm black look or whatever 😁

  • Jai Fierce
    Jai Fierce Hace 28 días

    I swear I freaking love herrrrr! 😂💀

  • Tatyanna Aaliyah
    Tatyanna Aaliyah Hace 28 días

    Auntie just start your own cosmetic line pleaseeeeeee!!!! 😩😩😩😩

  • Mrudula Akkinepally
    Mrudula Akkinepally Hace 28 días

    Love the content! But please do an updated best concealer video!!! Thank youuuu

  • Sugru Y
    Sugru Y Hace 28 días

    Jackie is basically the iiSuperwomanii of the beaut community